Do not make purchases based on the illusion of making an investment. The only way of making an investment on clothing items is if a very expensive Chanel or Hermes purse becomes magically available. Investment pieces are not for the faint of heart – they are not for the everyday woman. They are usually used for the specific purpose of selling. It will rarely work in the buyer's favour.
As much as I love fashion and clothes, I can't help notice the eerie comparison between a legitimate investment that assists moving forward in life with a purchase that is merely for aesthetic and exploiting status. This link is saying that investing in property is the same as investing in your clothes. The two entities are put under the same category of life achievements and they can't be compared. Saving for a piece of clothing may use the same kind of behaviour and planning as saving for a house, but they are worlds apart. When the two are compared they are seen as equal sources of happiness and smart purchasing choices. They aren't. A pile of shoes will not bring the same joy that putting away money for retirement will bring.
When thinking of putting money towards a so-called “investment piece", stick to this advice: is it advantageous to the future? If the answer is no, reasons for buying this so-called investment piece need to be re-evaluated. Map out how much wear this article of clothing will get. Know that hard-earned money is going towards this one item that might only be purchased for the sake of status identity.
A better use of time (and money) is investing effort in enjoying pieces that already exist in the closet. This will develop a deeper connection and appreciation for existing clothes. How many times have I been in a store only to pick up a shirt that I already own in the same colour, shape, and style. This doesn't do current clothing any justice. The alternate meaning of “investing” is to “devote one's time, energy, or effort to a particular undertaking with the expectation of a worthwhile result”. Will buying a jacket get you further ahead and benefit you in the future? Or will cultivating respect for possessions be more valuable?
Let's face it, an “investment piece” is simply a word used by the fashion industry to market stuff that people don't need to invoke feelings of inadequacy when these items are not possessed. Those Christian Louboutin's that can't be worn because they're too painful? Consider it an investment piece. That “It bag” that all the girls are carrying that will fall out of fashion next season? Consider it an investment piece. Those sunglasses that all the fashion bloggers are wearing? Consider it an investment piece. Now is the time to invest in more important qualities: in the self, in well-being, in the future.
Photo Credit: The Boyster Sisters